Google My Business

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Google my business

Google My Business (GMB) is an essential marketing tool for any brand. Through GMB, you can update your business information on Google; appear on Google Maps; allow customers to make reservations, get directions to, or directly call your locations; and engage with existing and potential customers through their Google reviews.

But just how important is Google My Business? Consider this customer reviews stat:

Approximately 63% of consumers check reviews on Google before visiting a business.

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Set Up Your Google My Business

Adding your business locations to Google My Business is more complicated than just entering your name, address, and phone number. You’ll often need to claim a pre-existing listing, verify your information, and choose the correct attributes for your listing. To do so, follow these steps.

Google My Business (GMB) pages are a perfect tool for shopping. A quick glance at a GMB page can save us from showing up to closed restaurants, visiting the gym at deaded crowded peak hours, or hiring that creepy locksmith. We adore GMB pages as shoppers, but it’s just as excellent a digital marketing solution. Without further ado, here’s how to use Google My Business pages to your advantage with online marketing.

Research & Analysis

GMB works together with your business’s website to give shoppers access to the information they want to find, like address, hours, and reviews.

Why? Because Google is all about customer experience. GMB listings are meant to display all the information shoppers need to narrow down their search and decide whether a business can meet their specific shopping needs. These pages appear in Google search, Google maps, and on Google+.

 

Company Benefits

Because GMB pages strive to contain and display the all information that a shopper might need, optimizing your page to deliver just that is one of the best (and least expensive) digital marketing strategies out there.